The holidays are that time of year where love, hope, joy, peace and goodwill to all (empathy and altruism) are brought to the limelight. When it comes to being a...

 Blog written by Jennifer TaylorShopping for tween girls can be hard, especially when they are entering their 'pre-teen' years. They are in the middle of finding themselves, their style, and...

We all know that becoming a first time parent can seem overwhelming, and stressful. You're feeling that anxiety of, "how am I going to do this?" Well you are not alone,...

With our swimmer athlete feature coming to an end this month, we've saved one of the best for last - Katie Ledecky.   At only 18, Katie is proving to be one...

This week features Maya Dirado, deemed one of the 25 best female swimmers of 2015 by Swimming World Magazine.  At only 22, Maya has already established herself as a contender for...

We're celebrating the launch of our brand new swim 2016 line featuring notable young female swim athletes throughout the month.  This week, we're featuring the remarkable swimmer Missy Franklin. Tune in...

We all start off the year the same way - confetti and fireworks as we vow to make this year better than the last. This will be our year.  New year, new me. We...

Trust me, as an athlete I know that training can be hard.Sometimes you don’t want to do it but when you get started, you end up having a lot of fun. You...